Website Conversion Rate Calculator
Visits are good.
Enquiries are better.
Two numbers. See how often a visit becomes a conversation.
Your website, at a glance
Ready when you areEvery visit
is an opportunity.
Enter visitors and enquiries above to see your rate.
How this adds up
Your numbers, step by step
An enquiry is someone asking about a job. It does not mean they have booked. How it works.
Behind the number
A visit. An enquiry. Then a job.
These are three different steps. This calculator looks at the share of visitors who contact you about a job.
How is website conversion rate calculated?
For this tool, divide the number of visitors who contacted you by all unique visitors in the same month. Multiply by 100.
Made-up example: 20 people contacted you from 1,000 visitors. 20 ÷ 1,000 × 100 = 2%. At a chosen 3% rate, the same traffic would produce 30 enquiries: 10 more. That is a scenario, not a prediction.
Which numbers should I use?
Count unique people for both inputs, using the same dates and website or page. A visitor who calls twice and submits a form is still one person. Do not divide raw event counts by unique visitors.
Google explains its user metrics here. Its user key event rate uses users who triggered a key event. This calculator only counts people who made a new-job enquiry, so your reports may need filtering. Google has not endorsed this tool.
Does a higher rate mean more jobs?
Not necessarily. Enquiries still need to be suitable for your business, and you need to turn them into booked work. This tool does not predict revenue, lead quality or what a website change will achieve.
It holds visitor numbers constant. Real traffic, seasonality and visitor behaviour can change. Fractional enquiries are expected averages, not parts of real people.
What if I have no visitors or enquiries?
With no visitors, there is no measured rate to calculate. With visitors but no enquiries, the rate is 0%. You can still explore a different rate. More enquiries than visitors means the two counts do not use the same unique-person definition.
A change from 2% to 3% is one percentage point. That is different from a one-percent relative increase.
Your next step / Free Growth Audit
Make getting in touch easier.
We can check how clearly your website explains your work and how easy it is to ask for a quote.
- How clearly your page explains the job
- Your mobile contact and quote forms
- The path from a visit to an enquiry
No account connection needed. Your calculator numbers are not included in the request.