Google, Facebook & Instagram ads

Give every click
a clear next step.

Help local people find your business. Send them to a useful page. See which ads bring calls.

Free Growth Audit: ads, website and how you reply.

A work scene used to illustrate local advertising.
An example search

aircon installer near me

Your adYour pageThe call

A path to plan for. Not a live ad.

Illustrative photo

From search to conversation

Make the next step match the ad.

Start with a service you offer in an area you serve. Follow the path through to the team that answers.

  1. 01 / Ad
    Illustrative ad[Service] in [area]A service you actually offer.

    Find the right fit.

    Match the service and area to the work you can take on.

  2. 02 / Service page
    [Same service + area]Real work · Clear next step

    Keep the message.

    Show the offer from the ad and explain how to enquire.

  3. 03 / Enquiry
    Call or requestRecord the contact.

    Track the enquiry.

    Connect the ad to a call or request. Count booked jobs separately.

  4. 04 / Team reply
    Check the needDiscuss the next step.

    Continue the conversation.

    Your team checks the fit and agrees what happens next.

Illustrative path, not a live ad or client result. A click is not a booking. Ad spend does not guarantee enquiries or booked work.

Make sense of your spend

Know what happened
after the click.

Clicks cost money. Calls tell you more. A clear report connects your ads to the people who contact you.

Work out what you can pay

Free calculator. Use your own job prices and costs.

01

Google Ads

02

Facebook ads

03

Instagram ads

04

Pages matched to ads

05

Call tracking

06

Plain reports

We review what works before suggesting what to change.

For curtains and blinds business owners

Which job should this search lead to?

Pick one job you actually want and can serve. Match the message, the page and the next step so a customer can tell whether you can help.

These worked examples are illustrative, not live ads or campaign recommendations. They are not evidence of search volume or performance. Replace bracketed details with what your business actually offers.

01 / Supplied and fitted

A roller blind job in your area

Match product + areaSee the supplied-and-fitted example
Illustrative search
made to measure roller blinds [suburb]
Fit decision
A fit only if you supply and fit roller blinds in that actual area. A supply-only offer needs a different message and next step.
Honest message
"Roller blinds supplied and fitted in [your service area]"
What the page needs to show
Your actual products, owned job photos, service area and measure process, including real charges and conditions.
Useful next question
"Which products are you considering, and which suburb is the job in?" Check the fit before discussing a measure. A request is not a confirmed appointment.

02 / A new home

Curtains with timing to discuss

Check timing togetherSee the new-home example
Illustrative search
curtains for a new home [suburb]
Fit decision
A fit only if you offer this service in that area and can discuss capacity and timing before agreeing the work.
Honest message
"Curtains for your new home in [your service area]"
What the page needs to show
The fabric, track and installation options you actually offer, what to prepare for a measure, and how timing is agreed.
Useful next question
"Do you know your handover date yet?" Use the answer to discuss the next step. Do not promise an installation deadline before checking what is possible.

03 / Check the service first

A repair enquiry may not fit

Confirm repairs are offeredSee the service-fit example
Illustrative search
repair blind cord [suburb]
Fit decision
A poor fit if you only supply new blinds. Decide whether you offer repairs before including this demand.
Honest message
If true: "We do not offer blind cord repairs." Do not imply that buying new blinds is a repair service.
What the page needs to show
Make the services you actually offer clear. If repairs are not offered, do not send repair searches to a generic new-install offer that appears to promise repairs.
Useful next question
Ask your team: "Do we offer cord repairs, or only supply new blinds?" Any changes to which searches your ads appear for need a review of the actual account.
Prepare your own search-to-enquiry briefOpen the full template to select and copy manually

Take one path into your next meeting

Select and copy this brief manually into your own notes, then replace the placeholders. Keep private customer data out. Nothing is submitted here.

Job/product wanted: [one job or product]
Area actually served: [suburbs or service area]
Fitting / supply-only / repairs offered: [state each service offered or not offered]
Page URL: [public page for this job]
Honest next step: [what the customer can request and how it is agreed]
Who answers: [team or role responsible]
Evidence period: [same start and end dates for all figures, or unknown]
Enquiries: [known count for that period, or unknown]
Booked jobs: [known count for that period, or unknown]
Ad spend: [known spend and currency for that period, or unknown]
Other evidence available / unknown: [relevant page or job evidence, or unknown]

An enquiry is a request or conversation; a booked job is work you have agreed to do. Keep those counts separate. Use figures from the same period only if known. Unknown does not mean zero.

Discuss the path you want to build

The existing curtains and blinds form has an optional question where you can describe your product, area and public page. You do not need to share account access.

Ask Apex to review this path

Check affordability with the Google Ads Lead Cost calculator

Use your own job prices and costs to explore affordability. The calculator is not a forecast of enquiries or booked jobs.

Watch / 31 seconds

A clear next step after the click.

An example journey from an ad to a page, a call and a reply.

Music and on-screen text. Play when you’re ready.

Read the video summary

An illustrative business, Northside Air, appears in an example ad. A visitor opens its page and calls. The call goes unanswered while the business is on a job, then a text reply asks what help is needed. The path is shown as seen, clicked, contacted, followed up and booked. Each step needs care; no step guarantees the next. The film then shows the ApexRockets Ads page and Website Enquiry Check. The check uses public page evidence and does not submit a form.

Business-reported results

Two businesses. Their own reports.

Figures reported by these businesses. They cover wider work with ApexRockets, not one service alone.

Truganina, Victoria, Australia

SG Aircon

Aircon, heat-pump hot water and solar installation.

Before20Reported after60

Booked jobs per month. Reported by SG Aircon. A booked job is work the customer agreed to.

Read the story and its limits

Adelaide, South Australia, Australia

Cosy Blinds & Curtains

Made-to-measure blinds, curtains and shutters.

Before1–3Reported after15–30

Booked jobs per month. Enquiries per month: 5–6 → 30–40. Monthly booked job value: A$100,000+.

Results reported by the business. Booked job value is not collected revenue. Results vary.

Read the story and its limits

Every business is different. We do not guarantee rankings or booked jobs.

Common questions

A few straight answers.

Still unsure where to start?
Ask for a free check ↗

What should I spend on ads?

It depends on your service, area, competition and job value. The free check helps us suggest a starting range.

Do I need a new website?

Not always. We first check whether your current page explains the service and makes contact easy.

Google or Facebook: where do I start?

It depends on your work and area. Google search ads can match what people search for. Facebook and Instagram can show your work while people browse.

Can you promise a low ad cost?

No. Costs depend on your market and the jobs you want. We track results so you can make better spending choices.

Free Growth Audit

Check your ads before spending more.

We’ll look at your ads, the pages they open and your phones. Then we’ll explain where people may stop.

  1. 01See how people find you.
  2. 02Check how they contact you.
  3. 03Look at what happens next.

Tell us who to contact.

A free check of your ads, website and phones.

Add your website or a question (optional)

Help us look at the right page. You can leave both fields blank.

Use your public business website. A domain like yourbusiness.com is fine. Do not include login details.

For example: Does this public landing page match the service and area I want to advertise? Keep private customer details out.

Preview only. This is a practice request. Nothing will be sent.

We use your contact details and any website or question you add to review your request and reply. Read our Privacy Policy.