Google Ads Search Term Review
Give every search a decision.
Review the searches behind your ad clicks. Keep useful terms and approve exclusions yourself.
Your entries stay in this browser. Tool data is not sent with an audit request.
Your review
Ready to work through
Full report and row details
Downloads use the current checked results. Edit your inputs, then run the review again.
Understand your review
How this works
Every term stays available for your review. Owner-supplied exclusions may suggest a decision, but zero conversions alone never mean a search should be excluded. Only terms you explicitly exclude enter the negative keyword download. Exact match is the default. Flagged cost is historical spend, not promised savings; negative keyword variants are not automatically covered.
A worked example
Three terms cost $100, $50 and $25. If you approve only the second for exclusion, excluded cost is $50, not $175.
Will this change my Google Ads account?
No. Download the approved list and review it in Google Ads yourself. This page never asks for account access.
What happens to my data?
Entries remain in this page while it is open. Download anything you want to keep. The optional audit form is separate. This preview simulates audit requests; nothing is sent.
Optional next step · Free Growth Audit
Get a second look at your search terms.
We can review search relevance, exclusions and your wider Google Ads setup.
Your tool entries are not included in this request. See how we can help.