07 / Know where clicks came from
UTM Link Builder
A clear label
for every shared link.
Add campaign tags to an external link so your destination analytics can tell traffic sources apart.
Your assembled link
Ready when you areYour tagged link will appear here.
Add your link and tags or choose “Try an example”.
See the calculation details
Optional · Free Growth Audit from ApexRockets
Tracking requires analytics on the destination. Keep personal details out of URLs and tags. How it works.
The method / Questions answered
Five tags. One readable trail.
Tracking requires analytics on the destination. Keep personal details out of URLs and tags.
What does the UTM Link Builder do?
It adds utm_source, utm_medium and utm_campaign to your URL. Content and term are optional. Existing versions of these five tags are replaced, or removed when an optional tag is blank. Other query parameters and the page fragment are preserved.
What does an example look like?
Fictional example: https://example.com/quote?area=north#contact with source facebook, medium social and campaign spring_jobs becomes https://example.com/quote?area=north&utm_source=facebook&utm_medium=social&utm_campaign=spring_jobs#contact.
Will a tagged link track clicks by itself?
No. Analytics must be set up on the destination website and able to read the tags. This tool only assembles a link. It does not open, verify or send your destination URL anywhere.
Google Analytics explains campaign tags and where to view campaign traffic. Consistent source, medium and campaign names help keep reports understandable.
What should I put in the tags?
Use consistent, readable campaign labels. Do not put names, email addresses, phone numbers, access tokens or other personal details in a URL or tag. Tags are visible to anyone with the link. Avoid adding UTMs to your own internal website links.
Why does the finished URL look different?
The URL format safely encodes spaces and special characters. The destination path, other query parameters and fragment remain part of the link. Use an absolute http or https URL with no embedded login credentials.
Optional next step / Free Growth Audit
Make the click lead somewhere useful.
We can check your campaign naming, enquiry tracking and the page people arrive on, including how easily they can ask for a quote.
- Consistent names for your campaigns
- How enquiries are tracked on the destination page
- The path from a campaign click to a quote request
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