Meta Ads Results Review
Compare results with the context intact.
Bring one or two reporting periods together. Confirm what a result means before reading the differences.
Your entries stay in this browser. Tool data is not sent with an audit request.
Your review
Ready to work through
Full report and row details
Downloads use the current checked results. Edit your inputs, then run the review again.
Understand your review
How this works
Metrics are calculated from compatible row totals, not averages of row rates. Zero denominators show an unavailable rate. Missing results remain unknown. Headline comparisons require equal-length, non-overlapping periods and confirmed matching attribution and result definitions. Unequal periods need totals and daily context. The review does not decide which ads to pause or scale, or infer booked jobs or lead quality.
A worked example
Spend of $100 with 1,000 impressions, 20 link clicks and four results gives $5 per click, 2% link click rate, $25 per result and $100 per thousand impressions. A compatible period at $20 per result is 20% lower, without proving better lead quality.
Can I mix leads and purchases as results?
No. Choose one result definition and matching report settings. Remove summary rows and avoid mixing reporting levels that count the same activity twice.
What happens to my data?
Entries remain in this page while it is open. Download anything you want to keep. The optional audit form is separate. This preview simulates audit requests; nothing is sent.
Optional next step · Free Growth Audit
Understand what your Meta reports are telling you.
We can review reporting definitions, campaign performance and the quality of the enquiries behind the totals.
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