Truganina, Victoria, Australia
SG Aircon
Aircon, heat-pump hot water and solar installation.
Booked jobs per month. Reported by SG Aircon. A booked job is work the customer agreed to.
Read the story and its limitsWebsites / Built around the call
Show what you do. Make it easy to ask about a job. We build websites for tradies and contractors around that next step.
Free Growth Audit: ads, website and how you reply.


Website examples from the ApexRockets site.
Your work. A clear way to call.A page with a purpose
What do you offer? Can I see your work? How do I ask?
Say what you offer and where you work, before the visitor has to search.
Use owned job photos and honest reviews relevant to the service. Label illustrations clearly.
Show a call or quote route, keep required fields clear, and explain the next reply.
What we can build
Already have visitor and enquiry counts? Calculate your enquiry rate.
Connect the page to your ads ↗One public service page, reviewed at a phone-sized viewport. We follow the quote button, its destination, and visible form fields and instructions. The free review emails a marked screenshot and a specific suggestion where needed.
We may find no obvious issue. No form submission or inbox-delivery test is included.
Service-page URL and email are enough; a question is optional. No scan or call required. Implementation scope and price are agreed separately.
Free HTML evidence. It cannot verify rendered mobile usability or inbox delivery.
Run the automated HTML checkFor curtains and blinds business owners
Open the page you send customers to on your phone. Use these five checks to find one useful change. You do not need visitor counts or ad reports.
Review your own site. You can inspect the form without sending an enquiry. Arrange any real test with your team first.
Check: Before opening the menu, can you tell what is supplied and which suburbs are covered?
Fix: Name the products you actually supply and the places you serve near the main contact button. Keep fitting and supply-only offers distinct.
Illustrative wording to adapt: "Made-to-measure [blinds / curtains / shutters], supplied and fitted in [actual service area]." Remove any product or service you do not offer.
Check: Can a customer see a real example of the product they are asking about?
Fix: Put an owned or permitted job photo beside the relevant service. Caption what was fitted. Keep stock or illustrative images clearly labelled.
Illustrative caption: "[Product] fitted in a [room type]." Add a location only when you have permission. Do not imply an illustration is your completed job.
Check: Is it clear what the visit covers, whether there is a charge, and how a time is agreed?
Fix: Describe your actual measure process and any charges or conditions. Separate a request for a visit from a confirmed appointment.
Illustrative wording to adapt: "Tell us the products and suburb. We will check coverage and discuss a suitable measure time. Your visit is confirmed only after we agree the date and time." State your real charges separately; do not call it free unless it is.
Check: Can you read the phone number, reach the contact button, and understand every required field on a narrow screen?
Fix: Label the fields. Explain what information is needed to reply. Check that banners do not cover the action and that errors explain how to continue.
Open the contact form and inspect its labels and required fields. Do not submit it or place a call just to complete this checklist. A separate test agreed with your team is needed to confirm that enquiries arrive.
Check: Does the page explain what happens after a request, and does your team know who replies?
Fix: Give a realistic next step without promising a response time you cannot meet. Use a clear enquiry reply to ask for missing product or area details.
Use the four enquiry repliesPick the first unclear answer. Note the page, what a customer would struggle to find, and the smallest change that would help. That gives your team or web designer a specific starting point.
Free public-page check. It looks for contact details and form markup; it cannot confirm mobile usability, inbox delivery or whether a visitor will book. Use it alongside these manual checks.
Optional. You can request a review without using the calculator or sharing visitor counts.
Watch with narration / 39 seconds
What you do, where you work and how to ask: a short guide to a clearer website.
Female narration and on-screen captions. Play when you’re ready.
Someone just opened your website, with three questions. Do you do this? Do you work near me? And how do I ask? A clear page answers all three. Show the work. Real job photos, honest reviews. Explain the service, and where you work, in plain words. Make contact easy. A call button. A short form. Not sure about yours? The free Website Enquiry Check reads your public pages, and never submits a form. Good work deserves a clear website. Apex Rockets. Apex rockets dot com, slash websites.
Business-reported results
Figures reported by these businesses. They cover wider work with ApexRockets, not one service alone.
Truganina, Victoria, Australia
Aircon, heat-pump hot water and solar installation.
Booked jobs per month. Reported by SG Aircon. A booked job is work the customer agreed to.
Read the story and its limitsAdelaide, South Australia, Australia
Made-to-measure blinds, curtains and shutters.
Booked jobs per month. Enquiries per month: 5–6 → 30–40. Monthly booked job value: A$100,000+.
Results reported by the business. Booked job value is not collected revenue. Results vary.
Read the story and its limitsEvery business is different. We do not guarantee rankings or booked jobs.
Yes. We keep what works. We rebuild the parts that make calling or asking for a price hard.
Yes. We design for phones as well as larger screens. Buttons, words and forms need to be easy to use.
It depends on the size and work needed. We agree the plan with you before work starts.
Call and form tracking shows where people found you. Your report helps you see which pages bring calls.
Free Growth Audit
We’ll check what people see and how they contact you. We also check your ads and how you reply.